Achieve Partnerships

Partner with the community your buyers trust

Achieve Partnerships

We help workplace technology brands own their category and turn credibility into pipeline, through research, media, community, and rooms full of your exact buyers.

Category OwnershipBrand BuildingThought LeadershipPipeline GenerationIndustry ResearchEvents & ProgramsMedia

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From Achieve, in partnership with Workplace Intelligence · achievenet.org

2026

What we will cover

Three parts. One engine.

01

About Achieve

The community, the reach, the playbook, and why one partner beats four vendors.

02

The Category Ownership Package

Our flagship integrated program: one research campaign, a year of activation, measured to pipeline.

03

Our Individual Services

A closer look at each piece of the engine, and what it looks like in action, in the field, today.

Achieve Partnerships

Part 1 · About Achieve

Our community footprint

The community your buyers already belong to.

Senior HR, People, Talent and Operations leaders, reached by email, in live rooms, and one to one. This is an owned audience, not a rented list.

60,000+

Subscribers and qualified senior leaders across the community

15,000+

Director level and above, real budget and buying influence

60+

Community events a year: webcasts, dinners, seminars, summits

110+

Countries represented, with deep US reach

500K+

Leaders we can source and engage in any US city. Give us your ICP, we engage

4.9/5

Average experience rating across recent Leadership Exchange and achieveCPR rooms

Part 1 · About Achieve

Part 1 · Trusted by

Trusted by

You are not the first brand we have done this with.

Community and activation partners

Research partners

Featured in

+ 1,000
placements

Part 1 · About Achieve

Part 1 · The playbook

The playbook

How the best marketing teams build pipeline that compounds.

Owning a category takes more than events alone, or research alone. It takes both halves, run as one, over enough touches that buying feels like the obvious next step.

The credibility half

A proprietary point of view and a media-first narrative make you the authority the market repeats. Research is where the headline and the credibility start.

The pipeline half

Reach and rooms turn that authority into relationships, meetings, and pipeline. Activation is where attention becomes revenue.

You cannot own a category on research alone. Or on events alone. The market keeps buying this in pieces, so the story never compounds. It takes both halves, run as one engine.

Part 1 · About Achieve

Part 1 · Why we came together

Why we came together

One engine, two forces.

Achieve joined forces with Workplace Intelligence so you are not stitching a research vendor to a PR agency to an events shop. A research powerhouse and a community activation machine, run as one.

The community and activation engine

Achieve

Global community of senior HR, People, Talent and Operations Leaders
Live rooms: webcasts, in-person leadership exchange dinners, virtual & in-person half day seminars, conference partnerships
A digital media, field-marketing and outreach activation partner
60+ Community Events a Year

The research and earned-media engine

Workplace Intelligence

Led by Dan Schawbel, NYT bestselling author
100 studies since 2012, national press relationships
Specialty expertise on workplace topics
Track record of generating publicity through data storytelling
3.18 million respondents, 28 countries

Part 1 · About Achieve

Part 1 · Why the combination wins

Why the combination wins

Everyone else does a slice. Together, we cover the chain.

Without this partnership you are managing three or four vendors, or three or four internal departments, to attempt the same thing. That fragmentation is why it rarely works. One partner owns the chain from study design to a rep across the table, so nothing leaks at the handoffs.

Across the full campaign and experience	Achieve Partnershipsone partner, end to end	PR-Only Agenciescoverage, then done	Research-Only Firmsdata, then handoff	Event-Only Partnersrooms, no narrative
Proprietary research study Original data around your product and GTM story
Media-first narrative Angle built for coverage, not for a journal
National and trade PR Placements in the outlets your buyers read
Newsletter and social amplification The story stays alive after release day
Year over year benchmark Data that compounds and gets harder to replace
Research-backed webcasts Sessions built on your findings, not a generic panel
Conference and event presence Showing up where the category gathers
Leadership Exchange dinners Senior leaders at one table with your reps
Community of 60,000+ senior leaders An owned audience, not a rented list
Direct outreach to target accounts Named accounts worked, not just inbound
Sales enablement and activation kits Talk tracks, email banners, campaign in a box
Full-funnel vision and orchestration One partner whose job is the plan from A to D
End-to-end category ownership Research to reach to pipeline, one accountable partner
Coverage of the full chain	100%13 of 13	19%2.5 of 13	19%2.5 of 13	35%4.5 of 13

Owns it Partial or inconsistent Not in scope

Part 1 · About Achieve

Part 1 · The moat

The moat

Four things that cannot be automated or easily copied.

In a world where anyone can generate content, the advantage moves to what machines and imitators cannot do.

01 · Narrative strategy

Knowing what data becomes a headline, built from a decade of studies and what actually got covered. Experience, not output.

02 · The sample

Permission-based access to thousands of qualified respondents, financially incentivized and screened. You cannot synthesize a real sample.

03 · The placements

Fifteen years of journalist relationships at the outlets your buyers read. Coverage comes from trust, not from a pitch bot.

04 · The rooms

Filling seats with senior decision makers, in person and online, from an owned community. Relationships cannot be automated.

Part 1 · About Achieve

Part 2 · The offering

Part 2

The Category Ownership Package.

One integrated engine, built around your research, run as a campaign across the year. The whole thing in four views:

01 · The year: the Calendar Cascade 02 · The curve that compounds 03 · The Activation Funnel 04 · The Flywheel

02

Part 2 · Category Ownership

Part 2 · The engine

The engine

Problem gets the press. Solution gets the sales.

A research campaign that naturally flows into the product campaign, not two disconnected motions. We make the problem visible at national scale, then the conversation naturally leads to the platform that solves it.

Credibility

Proprietary research and a media-first narrative that make you the authority on the shift you are already naming.

Reach

National press plus a 780,000+ owned audience, so the story reaches the market that does not know you yet.

Relationship

Webcasts, dinners, and community that put your buyers in the room, then hand your reps a warm list and a talk track.

1,000+ media placements1.2B impressions from one study780K+ owned audience200+ journalist relationships15-year newsroom network

Part 2 · Category Ownership

Part 2 · View 01 · The year

The Calendar Cascade. One study, four quarters of pipeline.

Your flagship study fields once, then powers four quarterly campaigns off different cuts of the same data. The activation engine underneath does not change, which is the point: the plan is A, B, C, and D, and someone owns it.

The year

One narrative

Q1Jan–Mar

Q2Apr–Jun

Q3Jul–Sep

Q4Oct–Dec

Research cadence

Annual flagship

One deep study, four campaigns

Your flagship research, your themes, topics, and narratives, fields once, then powers four quarterly campaigns all year

The asset

Research moment

Every quarter starts with proprietary data

Campaign 1
Launch the study

Campaign 2
New data cut

Campaign 3
New data cut

Campaign 4
Year in review

Awareness

Earned media

National PR and organic pushes

Social & organic media

Owned and organic pushes across newsletter and social.

National PR activation

Earned media campaign, national and trade placements.

Social & organic media

Owned and organic pushes across newsletter and social.

National PR activation

Earned media campaign, national and trade placements.

Engagement

Webcasts & events

Invited audiences who spend time with the research

Webcasts & events

Research-backed webcast to the community.

Webcasts & events

Activation on third-party and conference stages.

Webcasts & events

Research-backed webcast plus partner communities.

Webcasts & events

Webcast and event activation to close the year.

Decision

Dinners & direct access

Reps across the table from the buyers you want

Leadership Exchange

Dinners in your target metros, seated around the findings.

Leadership Exchange

Dinners in new metros, guest lists from named accounts.

Leadership Exchange

Dinners tied to the current campaign angle.

Leadership Exchange

Executive dinners with directors, VPs, and C-suite.

Sales enablement

Arms the field

Research amplifies sales without dragging reps into thought leadership

Enablement

Rep talk tracks, report email banner, campaign in a box.

Enablement

Refreshed rep kit and nurture sequences.

Enablement

New talk tracks for the current campaign.

Enablement

Annual refresh and the renewal case.

Evergreen benchmark

Layers again every year

The data compounds and the category conversation gets harder to take back. You start to own the category and become undeniable.

Part 2 · Category Ownership

Part 2 · View 02 · The curve

The same year, as a curve that compounds.

Research, earned media, webcasts, and dinners layer across the four quarters. Each activation builds on the last, and the line ramps into influenced pipeline.

Part 2 · Category Ownership

Part 2 · View 03 · The funnel

The Activation Funnel. Every layer down gets closer to the buyer.

Widest at the top is broadest reach and lowest intent. Narrowest at the bottom is one to one and highest intent. Research and credibility is the spine feeding every layer.

PR and Earned Media

National and trade placements. The narrative lands where the market already reads.

Media, Blogs, and Social

Owned and syndicated amplification. New data cuts keep one study alive for months.

Webcasts & Events

achieveCPR@work SummitsConference stages

Invited audiences who choose to spend time with the research.

Leadership Exchange Dinners

Senior leaders around one table, your reps seated with them.

Underneath every layer: sales enablement and lead nurture. Talk tracks, sequences, and follow-through support that keep every lead warm between touches.

Awareness

Brand impressions, share of voice, brand lift against competitors.

Reach & content

Syndicated reach, engagement, content downloads, follow-on stories.

Engagement & MQLs

Registrations, live attendance, session conversations, early SQLs.

Direct access & SQLs

SQLs, named-account access, relationships that outlast the campaign.

Part 2 · Category Ownership

Part 2 · View 04 · The flywheel

One study. Every format your market consumes.

One research campaign at the center. Around it, the same data becomes press, content, campaigns, rooms, and sales motion. The benchmark feeds next year's study, so the wheel never stops.

A campaign ends. A flywheel compounds. That is category ownership.

Part 2 · Category Ownership

Part 2 · Ways to partner

Ways to partner

Three ways in. One direction.

Best-practice packaging of the same components, meeting you where you are on capacity and budget. Every package is tailored with you after a discovery and strategy session.

Tier 1

Starter Campaign

One campaign, one quarter

One research moment with a media-first narrative
One activation wave: webcast plus digital amplification
One Leadership Exchange dinner
Sales enablement kit for the campaign

Sample investment range

$40K – $60K

tailored after discovery

Most chosen

Tier 2

Quarterly Engine

The engine, running every quarter

Quarterly research cuts off one flagship study
National PR and social pushes on alternating quarters
Quarterly webcasts and Leadership Exchange dinners
Ongoing enablement, nurture, and named-account outreach

Sample investment range

$75K – $95K

tailored after discovery

Tier 3

Category Ownership

The full annual flagship

Annual flagship study plus year-over-year benchmark
Four quarterly campaigns with full earned-media pushes
Year-round rooms: webcasts, dinners, conference stages
Full-funnel orchestration, measurement, and attribution

Sample investment range

$300K – $400K

annual · tailored after discovery

Sample ranges are a starting point, not a quote. Research investment alone typically ranges from $60K to $120K+ depending on sample size, geography, and audience specificity, and activation scales with the number of rooms and campaigns. We build the final package together, around your goals.

Part 2 · Category Ownership

Part 2 · Proof

Proof

Not a theory. A tested engine, for brands you know.

4.9/5 average room rating50%+ of attendees ask to continue with the partner~290 registrants and 115+ live per webcast1.2B impressions from a single study

100+ hits · 1.2B impressions

AI Adoption in the Enterprise. 2,400 respondents, coverage in Fortune, HBR, Forbes, Business Insider, Fast Company, and Newsweek, in four weeks.

Front page, NYT

Navigating Work in the Age of AI. Front page of the New York Times business section, plus the WSJ, FT, Fortune, and CNBC.

3 years running

C-Suite Well-Being, run annually 2022 to 2024. CNN, Fortune, Axios, and MarketWatch. The clearest example of the year-over-year moat.

"Our partnership continues to deliver real results for Fuel50. Across dedicated emails, webinars, and live experiences, the audience is engaged, the conversations are meaningful, and the connections turn into real opportunities for our team."

Ashley LevesqueVP of Marketing, Fuel50

"One of our most efficient event investments. They turn leadership conversations into meaningful content. The quality, professionalism, and creativity to tailor offerings to our needs are why we choose to return."

Lora D'AmicoGlobal Head of Events, HiBob

Part 2 · Category Ownership

Part 3 · Our individual services

Part 3

A closer look at each piece of the engine, and what it looks like in action.

Every photo and screenshot in this section is real: rooms we filled, headlines we earned, campaigns we ran. This is not a concept. It is happening in the field today.

ResearchPR ActivationIntegrated MediaWebcasts@work & ConferencesLeadership ExchangeachieveCPREnablement & NurtureEvent Presence

03

Part 3 · Individual Services

Part 3 · Proprietary research

Proprietary research study

Original data around your product and GTM story.

Custom study designed around your category narrative and go-to-market story
Permission-based, incentivized sample, sized and segmented to your market
Year over year benchmark: data that compounds and gets harder to replace
White paper, report, and infographic assets your team reuses all year

100 studies since 20123.18M respondents28 countriesGlobal or US samples

Real study reports produced with WeWork, Oracle, and SoFi

Real flagship reports: WeWork, Oracle, and SoFi studies

Part 3 · Individual Services

Part 3 · Research in action

Research in action

Annual studies let you dominate your industry.

Own the category, year over year

Deloitte: three years of well-being data

Deloitte worked with us to run its well-being survey in 2022, 2023, and 2024, so every release could show the year-over-year state of well-being. With an annual study, Deloitte positioned itself as the leader of the growing well-being space, and each year made the position harder to take.

Benchmark your clients against the market

BrightPlan: proof the product works

BrightPlan surveyed its own customer population and compared it against our national sample. The result: customers showed almost 2X the financial literacy (35% vs 18%) and lost 4.2 hours of productivity per week versus 7.3 nationally. Proof, in the market's own numbers, that the solution works.

The study is never the end product. It is the raw material for a year of headlines, sessions, rooms, and sales conversations.

Part 3 · Individual Services

Part 3 · PR activation

PR activation

A media-first narrative, built for coverage.

Angle built for coverage, not for a journal
National and trade PR through 200+ journalist relationships and a 15-year newsroom network
Placements in the outlets your buyers read
Bylines, columns, and spin-off stories that extend one study across months

1,000+ placements1.2B impressions, one studyAward-winning campaigns

Oracle's AI at Work: 14,600 respondents across 13 countries, coverage in over 2,000 outlets worldwide, and a shelf of PR awards including Bulldog Gold for Best Content Marketing Campaign.

Yahoo Finance coverage of Upwork research

Real coverage, real outlets

Part 3 · Individual Services

Part 3 · The headlines

The headlines

Examples of our successful media headlines.

Every one of these came from a partner study we designed, fielded, and pitched. The tension in the data is what earns the coverage.

96% of the C-suite expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.

Upwork

49% of CEOs believe most or all of their role should be automated or replaced by AI.

edX

44% of Gen Z is actively sabotaging their company's Gen AI strategy.

Writer

About half of workers wouldn't want their kids to have their job, and 38% wouldn't wish their job on their worst enemy.

UKG

Roughly 70% of the C-suite are seriously considering quitting for a job that better supports their well-being.

Deloitte

Nearly two thirds of employees are willing to pay for access to office space to support hybrid work.

WeWork

82% of people believe robots can support their mental health better than humans.

Oracle

Part 3 · Individual Services

Part 3 · Integrated media campaign

Integrated media campaign

The story stays alive after release day.

Real sends: dedicated co-branded emails, newsletter features, and banners

Dedicated co-branded email sends across our 60,000+ subscriber community
Dedicated newsletters and banner features in the bi-weekly community newsletter
Social amplification across community channels
New data cuts and content features that keep one story in market for months

60,000+ subscribersBi-weekly newsletterOwned, not rented

Part 3 · Individual Services

Part 3 · Webcasts

Webcasts

Research-backed sessions your buyers opt into.

Sessions built on your findings, not a generic panel
Promoted to the full community plus your top 50 target accounts
Registrant and attendee lists delivered as a warm follow-up list
Recording and content cut-downs for nurture and social reuse

~290 registrants per webcast115+ live attendeesWarm list delivered

The caliber of speaker who joins these sessions

Real sessions from the Achieve webcast series

Part 3 · Individual Services

Part 3 · @work seminars & branded conferences

@work seminars & branded conferences

Create your own flagship event.

Real @work summits and branded seminars

Build a flagship event around the topic you want to own
Half-day or full-day formats, in the metros you name
Invitation-only rooms, with half the audience sourced by us to match your ICP
Your brand on the stage, your research in the agenda, your team in the room

Your topic, your brandTarget US metrosICP-matched audience

Part 3 · Individual Services

Part 3 · Leadership Exchange dinners

Leadership Exchange dinners

Senior leaders at one table. Your reps seated with them.

Invitation-only rooms in your target metros, with half the attendees sourced by us to match your ICP
Turnkey: we run planning, logistics, and on-site support. Your team just engages
Conversation seeded with your research findings, your team seated at the table

	Intimate Gatheringthe dinner	Larger Workshopthe half day
Attendees	30 senior leaders	50 senior leaders
Venue	Restaurant	Event space
Format	Facilitated conversations	Presentation & conversations
Length	3 hours	4.5 hours
Food & beverage	Dinner & reception	Lunch or reception

On-site brandingPre & post event communication4.9/5 room rating50%+ ask to continue

From the field: "One of our most efficient event investments." (Lora D'Amico, Global Head of Events, HiBob)

Real Leadership Exchange rooms, in the field this year

Part 3 · Individual Services

Part 3 · achieveCPR

achieveCPR

Half-day summits on Culture, Performance, and Retention.

A real achieveCPR summit: panels, peer exchanges, and the CPR workbook

Regional half-day summits built on the CPR framework: Culture, Performance, Retention
Expert panels alternating with structured peer exchanges, so attendees work, not just watch
Invitation-only rooms of senior People leaders in your target regions
Sponsor visibility on stage, in the workbook, and in the follow-up

Half-day formatPanels + peer exchanges4.9/5 room rating

Part 3 · Individual Services

Part 3 · Sales enablement & lead nurturing

Sales enablement & custom lead nurturing

The sales motion behind the content.

Direct outreach to target accounts: BDR outreach to 5,000+ named contacts per engagement
Sales enablement and activation kits: talk tracks, email banners, campaign in a box
Custom nurture sequences that keep event and webcast leads warm between touches
Measurement view: engagement and pipeline signals by tactic

5,000+ contacts worked per engagementRep-ready kitsCustom sequences

Real enablement kits and nurture assets we have shipped

Part 3 · Individual Services

Part 3 · Conference & event support

Conference & event support

Conference & Event Support. Speaking, facilitation, marketing and more. Let's get creative.

Keynote presentation at industry conference

Real stages: keynotes, panels, and event activations

Webcasts and virtual events: present the research, moderate, or sit on a panel
Live events: traditional sessions or interactive workshops, led for you
Media coverage and content creation around every appearance
Marketing and promotion before, during, and after the event

Keynotes & panelsWorkshopsCoverage & contentFull promotion

Part 3 · Individual Services

Join the top brands

Join the brands already building category ownership with us.

"Achieve has a rare ability to bring leadership and community together in practical ways. Any organization would be fortunate to partner with them."

Jyl Feliciano, MBAGlobal VP, People, Culture & Belonging, Highspot

"Achieve's ability to distill complex, often overwhelming concepts into actionable insights brings tremendous value to HR leaders at every stage of their journey."

Annie RosencransPeople & Culture Director, Americas, HiBob

"Achieve's sessions are packed with innovative strategies crucial for any leader trying to stay ahead. Everyone leaves with a new idea."

Jamy ConradVP of People & HR, TrustRadius

Achieve Partnerships

The next step

Let's build your plan together.

A working session to co-build the full-funnel plan for your brand: the campaign, the calendar, the rooms, and the investment that fits your goals. Review it together, then run it.

Book a strategy session →

Zech Dahms · Achieve Dan Schawbel · Workplace Intelligence Barry Upbin · Partnerships

2026